Maybe the success of Pure was preordained. Launched by a consortium of celebrities, the 36,000-square-foot Las Vegas nightclub has been an unstoppable success since opening night, drawing thousands into its center-Strip location and garnering the acclaim of the international nightlife community.
Offering three distinct environments over two stories, Pure is almost always packed with locals, visitors and a considerable number of celebrities, many of whom call the main room's raised VIP area a second home. Decorated in shades of white, ivory, cream and silver, the main room also features three bars and a dance floor surrounded by oversized bed seating.
Located just off the main entrance hall is the Red Room, a VIP haven secluded from the main club – and often separated by velvet ropes – which offers its own bar and VIP restrooms. Decorated in rich red and champagne colors, the Red Room features lush draperies, chandeliers and upholstered walls. There are cocoon-like private booths to offer the utmost privacy.
A bottleneck often develops at the twisting staircase that leads up to the 14,000-square-foot Terrace, but it’s a shoulder-to-shoulder trek worth making, as this outdoor enclave offers some of the most dynamic views of the Las Vegas Strip. The Terrace also features an oval dance floor, private cabanas and a bustling bar scene.
If a low-key, relaxed evening is your idea of a good time, avoid Pure at all costs. But if partying with Hollywood royalty, the country's hottest DJs and a few thousand of your closest friends sounds like a night on the town, there is no better place to be.
